UI/ UX DESIGN
Duration
8 weeks
esay cart
app design
UI/ UX
project at a glance
THE CHALLENGE
THE SOLUTION
Shoppers waste time searching for products, navigating changing layouts, backtracking across aisles and asking staff for help.
A mobile app that combines product search, exact locations, shopping lists and optimized in-store routes.
UX Research
UX Strategy
Information Architecture
User Flows
Wireframing
UI Design
MY ROLE
PROBLEM STATEMENT
In-store shoppers often spend unnecessary time searching for products because store layouts change, signage is insufficient, and product locations are difficult to identify, this leads to unnecessary walking, backtracking, dependence on store staff and occasionally abandoned purchases.
I conducted interviews of shoppers with varying shopping frequencies and habits to Understanding how shoppers currently navigate large stores
Spend 35-45 minuets during shopping
report relocated products as a challenge
have left without purchasing an item, unable to find
75%
64%
38%
UI/ UX
RESEARCH
what i found
Product discovery takes effort
Store changes create uncertainty
Users eventually find products, but often through searching or asking store staff frequently and it is is time consuming
Shoppers cannot tell whether an item is moved, elsewhere or unavailable
Manual searching is the default
Aisle-by-aisle browsing and asking staff are common behaviours
Shopping styles differ
Some users plan for speed; others want to explore without feeling lost.
Navigation affects purchases
Difficulty finding products can result in abandoned purchases
summary
user persona
32, Marketing Manager
Shops weekly for her family.
Needs to complete shopping quickly, avoid backtracking and minimise unnecessary walking.
“I plan my shopping to save time, but I often end up walking back and forth across the store.”
24, College Student
Shops once or twice a month.
Wants to browse and discover products without feeling lost in a large store.
“I like exploring the store, but I don't like feeling lost.”
PRIYA • THE PLANNER
RAHUL • THE EXPLORER
Here is a short summary of the user personas I made
DESIGN GOAL
Design an intuitive in-store navigation experience that helps shoppers find products faster, reduce unnecessary walking and navigate large stores with confidence
success would mean
• Less time spent searching
• Fewer navigation errors and backtracking instances
• Reduced requests for staff assistance
• Improved user satisfaction
user flow
LOG IN AND SELECT YOUR STORE
Plan your shopping
Navigate with CONFIDENCE
Never miss an item.
Create, import, or scan your shopping list. The app automatically groups items by aisle to reduce unnecessary walking.
Smart Shopping List
Know exactly where you are.
A live supermarket map shows your location, nearby aisles, and the fastest path to every product.
Interactive Store Map
Shop smarter, not longer.
The app calculates the shortest route through the store based on your shopping list, minimizing backtracking.
Optimized Shopping Route
Find products instantly.
Search any product, brand, or variant and instantly view its exact aisle, rack, and shelf location.
Product Search
Know before you walk.
See whether an item is available before heading to its aisle and receive suggested alternatives if it's out of stock.
Live Stock Availability
Discover while you shop.
Browse nearby offers, seasonal products, trending items, and new arrivals without losing your location.
Explore Mode
Helpful reminders at the right time.
Receive alerts like:
"You've missed Milk in Aisle" "Bread is on today's offer." "All list items collected."
Smart Notifications
Host Grotesk
Typography
Primary Colours
2D7F1C
EA7025
E5F6E3
FFF4EF
Secondary Colours
Elements
wireframes
Compitetive audit
Criteria
Product Search
Store Map
Aisle Location
Indoor Navigation
Shopping list
Route Optimize
Live Stock Status
New Arrivals & Deals
Ease of Use
overall UX
Reliance smart bazaar
Nature's Basket
Walmart
Target
Basic
Limited
Partial
High
medium
good
good
excellent
Limited
Partial
Partial
High
High
excellent
Key gap: existing solutions prioritise search, shopping lists and promotions, but do not adequately support the complete in-store journey through real-time navigation and route optimization.
DESIGN Strategy
Design an intuitive in-store navigation experience that helps shoppers find products faster, reduce unnecessary walking and navigate large stores with confidence
FIND, DON'T SEARCH
Instant product lookup and exact location.
GUIDE, DON'T JUST INFORM
Turn aisle information into actionable navigation.
PLAN THE WHOLE JOURNEY
Organize multiple products into an efficient route
INFORM BEFORE-HAND
Show stock issues and alternatives early.
ADAPT TO SHOPPING STYLES
Support both Quick Shop and Explore
Exhibition Design
Graphics and content
Exhibition Design
Graphics and content
OlKHAAN
Scenography
Visual Identity
Illustrations
Set Design
Costumes and Props
